Project / Thinking Theoretically Series (19 videos)
Client / PEARSON

Pearson invested in a suite of 19 videos to support the 2020 release of their first edition title McDonald, Chapman, and Moser, An Introduction to International Relations. In concert with the authors, Enlight scripted the videos. We then produced the video suite to illustrate key concepts and facilitate classroom debate and discussion.

Project / Communications Video Series (40 videos)
Client / PEARSON

This series of 40 videos created for Pearson’s Communication list covered a broad range of topics – “Code Switching” and “How to Get Your Ideas Heard at Work,” for example. The series was designed to work across multiple titles, each with its own style and approach to the subject matter. Enlight worked with the client to break down key topics consistently and compellingly, allowing the videos to enhance student learning in a variety of contexts.

Project / Argumentation Video Series (9 videos)
Client / PEARSON

The Argumentation series presented Enlight with a unique challenge: how to navigate the obstacles created by Covid-19, while still meeting the client’s pedagogical goals and schedule requirements. Our solution was a hybrid approach that combined live footage shot prior to March 2020 with animated commentators. The videos have a playfulfulness now that should engage students, even as they are pedagogically rigorous.

Project / Children First (25th Anniversary Development Video)
Client / JumpStart

In celebration of their 25th anniversary, Jumpstart wanted to create a narrative, multi-purpose video. 

Enlight developed and executed on the concept for "Children First" which has been shared through social and marketing communications, and was showcased across the country throughout 2019–2020.

Project / Product Marketing - Testimonial
Client / Deflecto

Deflecto makes things. Good things, helpful things, household things, things that keep us safe. Enlight brought this narrative to life with two very different projects: 1, A lifestyle ad featuring Deflecto products integrated into the everyday routines of their diverse audience. 2, A humorous animated adaptation of an actual Amazon review of one of their popular products.

Project / Anthem
Client / Braincube

Braincube is an emerging leader in production optimization. Braincube needed a narrative video that communicated both their fierce entrepreneurial spirit and the value prop of their AI offering. Anthem uses the countless computations, adjustments, and refinements of elite athletic movement as a metaphor for a modern manufacturing line.

Project / Brand Narrative & Guidelines
Client / Ohlinger Studios

Enlight built on Ohlinger’s deep expertise in digital transformation across traditional, online, and workplace learning. We designed a new set of brand assets, including a logo / brand mark, client testimonial video, and website. Documenting the thinking and assets in a thorough and organized set of guidelines has helped keep the brand both energized and consistent.

Project / Brand Voice Guidelines & Content
Client / Deflecto

Deflecto commissioned brand narrative and marketing content to deploy on their new client and consumer websites and in marketing tactics to support 2020 launches. Enlight developed Brand Voice guidelines across a diverse set of customer segments, such as office professionals, homeowners, crafters, teachers, and moms.

Project / Brand Identity & Guidelines
Client / Adtalem Medical Educational Readiness Program (MERP)

Adtalem’s Medical Educational Readiness Program (MERP) invested in a brand refresh that included a competitive audit, updated value proposition, and messaging for marketing communications and their website. Enlight developed these assets – and then defined them with clear, actionable Brand Guidelines.

Project / Enlight Media 2021 Demo Reel
Client / Enlight Media

In early Spring 2021, Enlight Media began an overall update to the look, feel, and message of our website. In order to demonstrate our extensive portfolio to potential clients, we created a demo reel with our updated material. The goal was to represent Enlight Media's vast range of qualities and skills and to indicate the satisfaction of prior clients.